And Chris is not alone. At Vie Aesthetics we are used to seeing a constant increase in numbers of professional male clients visiting our doctors and skin specialists for advice and non-surgical treatments to take away the tired look and signs of ageing.
It is no secret that aesthetic procedures have traditionally been a female monopoly and historically any aesthetic intervention on a male face and body up until recently may not have been considered a particularly “masculine” activity. However, for the millennial generation of men, who enter the third and fourth decades of their lives, as the notions of masculinity are evolving , the macho prototype is changing too.
Dr Liakas, the Medical Director at Vie Aesthetics, sees a trend of men now more than ever before seeking medical aesthetic procedures in order to look fresher, less tired and a better version of themselves. He explains that “the male millennial generation are not fearful of showing emotions, sensitivity, vulnerability and indeed they place more emphasis on their looks too. Inevitably, this trend is catching up with older male generations, i.e. the millennials’ fathers too!”